3 Ways to Use Opinion Research During Crisis Management Situations
Originally published in Communications World Magazine Even for the most well-prepared organization, things can blow up once in a while. Just ask Samsung. Within the past year or so, exploding mobile phones, passengers being dragged down the aisle and production companies purging executives and big-screen stars have all faced media scrutiny and angry public opinion. … Continue reading 3 Ways to Use Opinion Research During Crisis Management Situations
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