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Adam Probolsky was recently featured in GreenBook with an original article about how to make insights more accurate (and inclusive). Key Takeaways: Read the full article here: https://www.greenbook.org/insights/research-methodologies/four-ways-to-make-inclusive-research-lead-to-more-accurate-insights
We all love a feel-good story and our latest research is just that. It’s also a uniquely American one. In our recent national survey, we found that more than 90% of Americans would buy a latte for a stranger who forgot their wallet. Who is the most generous? Latinos, Black and African Americans, and Gen […]
We are at a pivotal moment for electric vehicle (EV) adoption – the data suggest consumers are warming to EVs. When 38% of consumers want something, it is not going away. Call or text Adam Probolsky regarding this research – 949-697-6726. Probolsky Research is a Latina- and woman-owned market and opinion research firm with corporate, election, […]
Probolsky Research conducted a statewide poll and asked likely voters how they would vote on Proposition 34 on the November General Election ballot. The ‘yes’ vote is winning but there are signs of weakness among certain demographic groups that the ‘no’ campaign might exploit. See memo below for details. Contact Adam Probolsky at (949) 697-6726 […]
San Francisco uses ranked-choice voting. Ours is the only public poll that fully adheres to how the City’s Election Department counts the votes. “Farrell’s strength this early in the election cycle is a very good sign for his campaign,” explained Adam Probolsky, president of Probolsky Research. “While tied for the lead, Breed has limited upside […]
We decided to go deep with a unique subset of U.S. consumers: Those who have made a purchase from both Amazon and Temu in the last year. Full results available here for download and also shown below. Price Wars: Temu Wins Amazon’s Speed Advantage Product Variety: It’s Close Return Policies and Customer Service The Review […]
Major transportation projects do not happen in a vacuum. Public support is needed or they are destined to fail. Adam Probolsky spoke with Tom Stone of The Transportation Podcast from Traffic Technology International (TTi) about how public opinion research features prominently in the process of getting projects approved. He also talks about behavioral change and […]
It’s easy for local government to get caught up in the narrative that all government is wasteful or corrupt or both. Those of us involved in local government know that neither is largely true, but how can we overcome this perception? Build something permanent. When you build something that the taxpayers can see, touch, or […]
