Entries by Probolsky Research

Poizner Leads in Race for CA Insurance Commissioner

/in /by

Could former Insurance Commissioner take back his old job and make history by being the first statewide elected official in California to win a partisan race as a “no party preference” candidate? Maybe. His monster lead among Republicans and sizable lead among independent voters are what’s propelling him today. In order to get the widest […]

Southern California Water Utilities Association Presentation

/in , /by

Adam Probolsky spoke to the Southern California Water Utilities Association today. The topic: the role of public opinion research in communicating with customers and the public. He shared the results of our most recent national polling on how to best connect with the public. This includes determining the best: Message Messenger Medium Here’e some video from […]

3 Ways to Use Opinion Research During Crisis Management Situations

/in /by

Originally published in Communications World Magazine Even for the most well-prepared organization, things can blow up once in a while. Just ask Samsung. Within the past year or so, exploding mobile phones, passengers being dragged down the aisle and production companies purging executives and big-screen stars have all faced media scrutiny and angry public opinion. […]

NRA Losing Ground Among Younger Members Who Support Banning Semi-automatic AR-15 Rifles

/in , , /by

In the wake of the Parkland, Florida school attack last week, we launched a national poll to identify the sentiments of NRA members and those living in a household with an NRA member. The results suggest a shift among younger NRA members. While overall 57% of NRA members say they oppose banning AR-15 semi-automatic rifles, […]