Entries by Probolsky Research

Effort to Eliminate Collective Bargaining Would Fail

Public employee unions in California have little to worry about from the proposed ballot measure by businessman Tim Draper, that aims to eliminate collective bargaining. Fewer than 1/3 of voters support the proposal. There is no demographic group that supports the takedown of public employee unions. The full text of the proposed ballot initiative can […]

How polling is used with advocacy

Here is a great example of how polling is used in the advocacy/lobbying process. When LAX banned taxis and ride share companies from picking up curbside, we were engaged to conduct a poll and Adam Probolsky testified before the LA City Council Tourism Committee about our findings. Click below to listen in.

Newsom Recall Poll

We conducted a California Statewide voter survey on the potential Recall Election of Governor Gavin Newsom. Probolsky Research is a non-partisan Latina- and woman-owned firm with corporate, election, government, and non-profit clients. We have no client in this Recall Election. “The governor has higher favorables than unfavorables and the recall would fail if the election […]

Quantitative and Qualitative Research in the Branding Process

Originally published at CivicBrand https://www.civicbrand.com/insights/articles/quantitative-and-qualitative-research-in-the-branding-process Destination branding is often ineffective without a robust research phase during the branding process. Public sentiment research, competitive research and other types of research are the foundations of the brand strategy and help narrow in on the story that the brand is to tell. Especially as budgets have tightened in […]