Published in GreenBook: Four Ways to Make Inclusive Research Lead to More Accurate Insights

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Adam Probolsky was recently featured in GreenBook with an original article about how to make insights more accurate (and inclusive).

Key Takeaways:

  • Ensure people with disabilities can participate.
  • Incorporate multiple language options.
  • Choose research modes that reach your audience.
  • Grow & train a research team with inclusivity in mind.

Read the full article here: https://www.greenbook.org/insights/research-methodologies/four-ways-to-make-inclusive-research-lead-to-more-accurate-insights

What does Godzilla have to do with engineers and communication? Watch for one minute to find out.

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Americans Would Buy a Latte for a Stranger

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We all love a feel-good story and our latest research is just that. It’s also a uniquely American one.

In our recent national survey, we found that more than 90% of Americans would buy a latte for a stranger who forgot their wallet. Who is the most generous? Latinos, Black and African Americans, and Gen Z.

We did find a difference when we specified pumpkin spice lattes.

“I imagine this slight drop in generosity is about the perceived frivolity of pumpkin spice-anything,” explains Adam Probolsky, president of the research firm that conducted the survey. “The American people are givers, and over 90% say for sure, or maybe, they would buy a stranger a latte. That is heartwarming.”

Media contact: Call or text Adam Probolsky at 949-697-6726.

We had no client for this research, it was conducted and released for public interest.

Probolsky Research is a woman and Latina-owned market and opinion research firm with corporate, election, government, and nonprofit clients.

Many consumers see electric vehicles as a viable option

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We are at a pivotal moment for electric vehicle (EV) adoption – the data suggest consumers are warming to EVs. When 38% of consumers want something, it is not going away.

Call or text Adam Probolsky regarding this research – 949-697-6726.

Probolsky Research is a Latina- and woman-owned market and opinion research firm with corporate, election, government, and non-profit clients.

This survey was conducted in partnership with Veloz. 

Our results presentation can be viewed below.

Yes on CA Prop. 34 Shows Signs of Passing

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Probolsky Research conducted a statewide poll and asked likely voters how they would vote on Proposition 34 on the November General Election ballot. The ‘yes’ vote is winning but there are signs of weakness among certain demographic groups that the ‘no’ campaign might exploit. See memo below for details.

Contact Adam Probolsky at (949) 697-6726 for comments or more information about the poll.

Methodology

From July 31 to August 8, 2024, Probolsky Research conducted a poll among 900 likely 2024 General Election voters. The sample was drawn from voter files compiled by election officials across all 58 counties in California, using a stratified random sampling methodology to ensure it accurately reflects the demographic composition of likely 2024 General Election California voters. The poll was administered by phone (33%) and online (67%), yielding a margin of error of +/-3.3% with a 95% confidence level. 

We did not have a client associated with this research. It was conducted for public interest only.

Probolsky Research is a nonpartisan Latina and woman-owned market and opinion research firm with corporate, election, government, and non-profit clients.

Race for San Francisco Mayor Tied

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San Francisco uses ranked-choice voting. Ours is the only public poll that fully adheres to how the City’s Election Department counts the votes.

“Farrell’s strength this early in the election cycle is a very good sign for his campaign,” explained Adam Probolsky, president of Probolsky Research. “While tied for the lead, Breed has limited upside potential — she needs to hold on to every vote she has. Farrell has room to grow his support base from voters who are currently choosing other challenger candidates.”

Contact Adam Probolsky at 949-697-6726 for comments or additional background.

This poll was funded by the San Francisco Deputy Sheriff’s Association Political Action Committee.

Probolsky Research is a non-partisan, Latina and woman-owned market and opinion research firm with corporate, election, government, and non-profit clients.

Amazon vs. Temu: E-Commerce Giants Face Off

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We decided to go deep with a unique subset of U.S. consumers: Those who have made a purchase from both Amazon and Temu in the last year. Full results available here for download and also shown below.

Price Wars: Temu Wins

  • 76% of respondents consider Temu cheaper than Amazon
  • Temu’s competitive pricing is a major draw for budget-conscious shoppers

Amazon’s Speed Advantage

  • 81% say Amazon’s shipping is much faster
  • Amazon’s efficient logistics and last-mile capabilities are hard to beat

Product Variety: It’s Close

  • 45% find similar variety on both platforms
  • Amazon edges with a somewhat greater selection

Return Policies and Customer Service

  • 50% prefer Amazon’s return policies
  • 50% rate Amazon’s customer service as better; 45% rate them as similar

The Review Factor

  • 58% value reviews equally on both platforms
  • 32% consider reviews more important on Amazon

Overall Consumer Behavior

Both giants have their strengths. Temu wins on price, while Amazon excels in shipping speed and product variety.

The survey of 340 U.S. consumers who shopped on both platforms provides a unique view of consumer behavior and the e-commerce landscape. Check out our infographic for all the details.

The online panel-driven survey was conducted from 6/21/2024 to 6/24/2024 with a margin of error of +/-5.6%.

Probolsky Research is a woman and Latina-owned market and opinion research firm. We did not have a client associated with this research. It was conducted for public interest only.

The Transportation Podcast from Traffic Technology International with guest Adam Probolsky

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Major transportation projects do not happen in a vacuum. Public support is needed or they are destined to fail.

Adam Probolsky spoke with Tom Stone of The Transportation Podcast from Traffic Technology International (TTi)  about how public opinion research features prominently in the process of getting projects approved. He also talks about behavioral change and toll roads.

Listen in to the episode.

Infrastructure = Trust

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It’s easy for local government to get caught up in the narrative that all government is wasteful or corrupt or both. Those of us involved in local government know that neither is largely true, but how can we overcome this perception?

Build something permanent.

When you build something that the taxpayers can see, touch, or walk on, you are building trust. When you build something that is going to last 40 years or longer, you are building trust.

Adam Probolsky recently spoke about this at the Southern California Water Coalition.