Election Clients

Winning election strategies require effective research-based message development.

Opinion research allows campaigns to know what voters are thinking, who can be influenced, and how they can be influenced. We uncover what messages work and with what groups they work with (allowing campaigns to shore up positives, highlight opponents’ negatives, and immunize themselves from attacks). We reveal the best ways to reach those groups, allowing the campaign to maximize expenditure by ensuring that messages effectively speak to the needs and desires of specific voters.

Specifically, opinion research will help your campaign by:

• Understanding voters’ needs, wants, opinions, and aspirations
• Profiling champions and detractors
• Identifying issues that influence voter support and define points of opposition
• Testing assumptions and developing strategic message points, methods of communication, and identifying audiences
• Identifying potential pitfalls
• Benchmarking voter opinion against past results
• Providing a roadmap for how best to reach voters

Our firm’s roots are in elections; for over thirty years we have worked extensively on local, statewide, and national elections.

Our services include benchmark, brushfire, tracking polls, focus groups, and other qualitative online research. We are experts in questionnaire and sample design and multilingual projects, as well as providing data analysis that gives your team the results they need to enact an effective, efficient campaign.

Our clients depend on us to deliver accurate, meaningful data and strategic recommendations that are campaign-ready and immediately actionable.

Let us help guide your campaign to a win.

“We work with Probolsky Research on some of our toughest campaigns and we win.”