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Amazon vs. Temu: E-Commerce Giants Face Off

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We decided to go deep with a unique subset of U.S. consumers: Those who have made a purchase from both Amazon and Temu in the last year. Full results available here for download and also shown below.

Price Wars: Temu Wins

  • 76% of respondents consider Temu cheaper than Amazon
  • Temu’s competitive pricing is a major draw for budget-conscious shoppers

Amazon’s Speed Advantage

  • 81% say Amazon’s shipping is much faster
  • Amazon’s efficient logistics and last-mile capabilities are hard to beat

Product Variety: It’s Close

  • 45% find similar variety on both platforms
  • Amazon edges with a somewhat greater selection

Return Policies and Customer Service

  • 50% prefer Amazon’s return policies
  • 50% rate Amazon’s customer service as better; 45% rate them as similar

The Review Factor

  • 58% value reviews equally on both platforms
  • 32% consider reviews more important on Amazon

Overall Consumer Behavior

Both giants have their strengths. Temu wins on price, while Amazon excels in shipping speed and product variety.

The survey of 340 U.S. consumers who shopped on both platforms provides a unique view of consumer behavior and the e-commerce landscape. Check out our infographic for all the details.

The online panel-driven survey was conducted from 6/21/2024 to 6/24/2024 with a margin of error of +/-5.6%.

Probolsky Research is a woman and Latina-owned market and opinion research firm. We did not have a client associated with this research. It was conducted for public interest only.

WATCH: New Yorkers Blame Elected Officials for Amazon Pulling Out of HQ2 Deal

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In the wake of Amazon deciding to cancel plans to bring a new headquarters to New York in Long Island City, Probolsky Research conducted Field Focus Groups™ to gauge who New York residents blame for the deal falling apart. You can watch the video below.

Question: Who do you blame for Amazon canceling plans to bring their new headquarters to New York?

A majority, 55% say they blame elected officials.

Less than one-third, 31% say they blame Amazon.

And 14% say they don’t care.

New Yorkers have strong opinions about this subject, here are some key take-aways:

  • Those who blame Amazon mention: greed, how they treat their workers and tax incentives
  • Those who blame elected officials mention: loss of jobs, socialists and the immediate and long-term benefits of H2

Probolsky Research Field Focus Groups™ are used to gather firsthand responses from people impacted during crises or other significant events.

The video shows responses, first those who blame Amazon, then those who don’t care and finally those who blame elected officials. You can view the results here:

Probolsky Research is an independent, non-partisan market and opinion research company with corporate, election, government, non-profit and other special interest clients.

Probolsky Research is releasing these results for public interest purposes and was not compensated for, or urged to conduct the research, by any individual or organization.