Earlier this year Adam Probolsky was a guest on The Lobbying Show with Jim O’Brien. It’s a very insider podcast about the advocacy business. Jim is well connected and very smart. They had a great conversation about how polling and opinion research in general integrates into the advocacy process.
You can listen here: https://podcasts.apple.com/us/podcast/a-deep-dive-into-the-polling-process/id1401504350?i=1000437938890
There is no formula that is set in stone for how to conduct research on any subject matter. But when a local government is looking to pursue new voter-approved revenues, we have identified a process we follow to help the city, county or other agency understand their constituency and do the necessary outreach to communicate the need and purpose.
We welcome the chance to share this process and review the needs of any community and explain how we can help.
Here is a brief video of Adam Probolsky speaking to the Dixon, CA City Council about a poll our firm conducted on a possible special sales tax measure to fund transportation and infrastructure needs:
