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Published in GreenBook: Four Ways to Make Inclusive Research Lead to More Accurate Insights

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Adam Probolsky was recently featured in GreenBook with an original article about how to make insights more accurate (and inclusive).

Key Takeaways:

  • Ensure people with disabilities can participate.
  • Incorporate multiple language options.
  • Choose research modes that reach your audience.
  • Grow & train a research team with inclusivity in mind.

Read the full article here: https://www.greenbook.org/insights/research-methodologies/four-ways-to-make-inclusive-research-lead-to-more-accurate-insights

Many consumers see electric vehicles as a viable option

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We are at a pivotal moment for electric vehicle (EV) adoption – the data suggest consumers are warming to EVs. When 38% of consumers want something, it is not going away.

Call or text Adam Probolsky regarding this research – 949-697-6726.

Probolsky Research is a Latina- and woman-owned market and opinion research firm with corporate, election, government, and non-profit clients.

This survey was conducted in partnership with Veloz. 

Our results presentation can be viewed below.

Yes on CA Prop. 34 Shows Signs of Passing

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Probolsky Research conducted a statewide poll and asked likely voters how they would vote on Proposition 34 on the November General Election ballot. The ‘yes’ vote is winning but there are signs of weakness among certain demographic groups that the ‘no’ campaign might exploit. See memo below for details.

Contact Adam Probolsky at (949) 697-6726 for comments or more information about the poll.

Methodology

From July 31 to August 8, 2024, Probolsky Research conducted a poll among 900 likely 2024 General Election voters. The sample was drawn from voter files compiled by election officials across all 58 counties in California, using a stratified random sampling methodology to ensure it accurately reflects the demographic composition of likely 2024 General Election California voters. The poll was administered by phone (33%) and online (67%), yielding a margin of error of +/-3.3% with a 95% confidence level. 

We did not have a client associated with this research. It was conducted for public interest only.

Probolsky Research is a nonpartisan Latina and woman-owned market and opinion research firm with corporate, election, government, and non-profit clients.

Race for San Francisco Mayor Tied

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San Francisco uses ranked-choice voting. Ours is the only public poll that fully adheres to how the City’s Election Department counts the votes.

“Farrell’s strength this early in the election cycle is a very good sign for his campaign,” explained Adam Probolsky, president of Probolsky Research. “While tied for the lead, Breed has limited upside potential — she needs to hold on to every vote she has. Farrell has room to grow his support base from voters who are currently choosing other challenger candidates.”

Contact Adam Probolsky at 949-697-6726 for comments or additional background.

This poll was funded by the San Francisco Deputy Sheriff’s Association Political Action Committee.

Probolsky Research is a non-partisan, Latina and woman-owned market and opinion research firm with corporate, election, government, and non-profit clients.

LISTEN: Insights to Communicate Podcast with guest Marco Paredes, hosted by Adam Probolsky

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This episode features Marco Paredes, attorney/lobbyist and go-to guy for Florida advocacy. We talked about how he ended up in Tallahassee, his lobbying style, and his popular weekly newsletter about the Florida legislature that he started during the pandemic – Rotunda Report.

Marco Paredes is a Shareholder and serves as the Director of Government Affairs for the law firm of Stearns Weaver Miller in Florida. Marco helps clients formulate and execute strategies to achieve their desired policy goals by advocating for their business interests and priorities before state government.

Link to episode on Apple Podcasts: https://podcasts.apple.com/us/podcast/marco-paredes/id1707096907?i=1000629543727

PRessing on in Public Relations Podcast – Guest Appearance by Adam Probolsky

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Adam Probolsky went deep on the opinion/market research – public relations/outreach nexus during the latest episode of PRessing on in Public Relations Podcast with Liselle DeGrave and Rachel McGuire.

Listen here: https://www.pressingonpodcast.com/podcast/episode/2bacf575/data-data-data-benchmarking-for-strategic-success

Local Government Insights Podcast Features Adam Probolsky

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Firm president, Adam Probolsky joined the Local Government Insights podcast, episode 27, to talk about how government uses public opinion research in the process of making public policy.

Listen here:

Informing Policy Decisions Through Opinion Research

Newsweek Covers Probolsky Research Polling

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What Polls Say About Newsom vs. DeSantis in Hypothetical 2024 Matchup

BY FATMA KHALED ON 9/17/22 AT 4:32 PM EDT

https://www.newsweek.com/what-polls-say-about-newsom-vs-desantis-hypothetical-2024-matchup-1743936

Republican Florida Governor Ron DeSantis would be more popular among independent and Latino voters than Democratic California Governor Gavin Newsom if they ever decide to run in the 2024 presidential election, according to recent polls.

Speculation about DeSantis’ and Newsom’s 2024 presidential ambitions has grown in recent months. On Friday, Newsom took aim at DeSantis and challenged the GOP governor to a debate.

“Hey@GovRonDeSantis, clearly you’re struggling, distracted, and busy playing politics with people’s lives. Since you have only one overriding need — attention –let’s take this up & debate. I’ll bring my hair gel. You bring your hairspray. Name the time before Election Day.@CNN,” the California governor wrote on Twitter, further fueling speculation regarding his 2024 ambitions.

In a hypothetical matchup, DeSantis beats Newsom in California where 85 percent of the state’s Republican voters would choose the Florida governor, who is also taking the lead among independents, Latinos and voters who are between 40 to 49 years old, according to a poll released by Probolsky Research on August 19 that surveyed 900 likely California voters with a margin of error of 3.3 percent.

“We have seen Newsom’s weak support among Latino voters before, most notably in his Recall Election,” said Adam Probolsky, the Probolsky Research president. “California Latinos were among the hardest hit by Covid-19 lock-downs and school closures and likely blame the governor for his handling of the pandemic.”

Though DeSantis and Newsom haven’t announced plans to run in 2024, they both appear to be positioning themselves for potentially taking part in the race. President Joe Biden and former President Donald Trump have also hinted that they will run again in 2024.

The Probolsky Research poll also showed that DeSantis is also popular among independent voters, denying Newsom majority support among that group. “To be clear, there is virtually no chance a Republican candidate for president will win California in 2024,″ Probolsky added. “But these numbers should be a warning sign for Newsom’s team as he branches out to other states trying to build a national coalition.”

In a poll by Yahoo News that was conducted between June 24 and June 27, 1,630 respondents were asked whether they would vote for Newsom or DeSantis if the 2024 elections were held today.

A total of 39 percent of respondents said they would vote for Newsom, compared to 36 percent who would choose DeSantis. Still, the Florida governor is more popular among independent voters as 38 percent of them said they would vote for him in a hypothetical presidential race as opposed to 33 percent of independent voters who would vote for Newsom.

Favorability among state residents is also something accounted for when comparing the Republican and the Democratic governors’ chances in a hypothetical matchup.

Last month, a poll by the Florida Chamber of Commerce showed that 54 percent of Florida voters approve of DeSantis’ performance as governor, with 88 percent of Republicans and 52 percent of NPAs (No Party Affiliation) approving of his job. Additionally, 65 percent of Hispanic voters approve of his performance compared to 32 percent who disapprove. The poll was conducted among 608 respondents statewide with a margin error of 4 percent.

Meanwhile, a Berkeley Institute of Governmental Studies poll released on August 23 showed that 53 percent of California voters approve of Newsom’s performance as governor, compared to 42 percent who disapprove. This is a slight improvement compared to the last poll released in February, asking voters about his job performance. The poll was conducted among 9,254 California registered voters with a sampling error of around 2 percentage points. Newsweek reached out to DeSantis’ office for comment.